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Call Her MadamSex, Crime and Fun in Polly Adler’s New York

To call Polly Adler (1900-1962) the most famous madam of the Jazz Age does not do her justice. In those heady days between the world wars, she was one of New York’s most celebrated hostesses and an underworld icon. Her swinging parties and deluxe bordellos were patronized by some of the biggest names of the era – luminaries like Frank Sinatra, Duke Ellington, Dorothy Parker, Milton Berle, Al Capone, Huey P. Long, and, it was rumored, President Franklin D. Roosevelt. Even Al Hirschfeld, that broadminded boulevardier, admitted to stopping into Polly’s brothels on occasion. “From the parlor of my house I had a backstage, three-way view,” remembered Polly with pride. “I could look into the underworld, the half-world and the high.” Al Hirschfeld captured many of Polly’s pals in his illustrations from those years. This exhibit offers a sample of Hirschfeld’s drawings of the colorful characters who made up their mutual social circle. Polly opened her first brothel in 1920, at the start of Prohibition. By 1923 her “speakeasy with a harem” as she called it, had become the city’s hottest afterhours clubhouse and taboo hideaway. The newspapers dubbed her “the Female Al Capone,” and “the Queen of Tarts” but Polly was more modest. “I was a creation of the times,” she insisted, “of an era whose credo was: ‘Anything which is economically right is morally right’—and my story is inseparable from the story of the twenties.” Her heyday coincided with Broadway’s Golden Age when the Main Stem reigned as the glittering, gritty playground of America’s “tinsel aristocracy.” “Polly Adler’s was the meetinghouse for all Broadway in those days,” remembered the talk-show host and pianist Oscar Levant. Her customers included the VIPs of Café Society, Hollywood, Wall Street, Madison Avenue, Park Avenue, Tin Pan Alley, Madison Square Garden, Tammany Hall, the Friars Club, the Algonquin Round Table and the NYPD. “Politicians, mobsters, entertainers, and socialites, all loved her,” remembered the swing-era bandleader Charlie Barnett. “Even the police, who were supposed to prevent or hamper her operation, had a soft spot for Polly. To know her, in other words, was to love her.” After twenty-five years of dodging cops, paying off politicians, and courting the cognoscenti Polly retired from the flesh trade. She left Manhattan in 1945, heading to sunny California. But like Hirschfeld with his iconic illustrations, Polly captured the flamboyant characters and the glamour and corruption of the Jazz Age in her best-selling 1953 memoir, A House is Not a Home.

Debby Applegate
Author of Madam: The Biography of Polly Adler, Icon of the Jazz Age

Debby Applegate is a historian and obsessive reader whose first book, The Most Famous Man in America: The Biography of Henry Ward Beecher, won the Pulitzer Prize for biography in 2007 and was a finalist for the Los Angeles Book Prize and the National Book Critics Circle Award for biography, and was named one of the best books of the year by the New York Times Book Review, NPR’s Fresh Air, the Washington PostSeattle TimesChicago TribuneSan Francisco Chronicle and American Heritage Magazine

The Most Famous Man in America was an unconventional portrait of an unconventional minister and antislavery activist whose celebrity rivalled Ralph Waldo Emerson and Abraham Lincoln. With her second book, Madam: The Biography of Polly Adler, Icon of the Jazz Age, she plunged from the world of virtue to the underbelly of vice. It took thirteen years of immersion in the archives to research and write and – to give fair warning to all readers — is much racier than the first.